#2 – NIKE AIR YEEZY
Sneakers still certainly don’t measure up to the pop culture significance that music does, but change may be in the air. Needless to say, music and artists have a large influence on the outcome of many sneaker colorways. The closest to getting your own shoe as an artist, though only comes as close as a collab or maybe getting a custom-made pair, but we all know how successful those come out to be. For the global stardom that Kanye West has achieved, Nike could only think of one thing… his own shoe. What had the internet in a stir after some glimpses at the Grammy’s, ended up being the prelude to Nike’s first non-athlete signature shoe. Meticulous in his music and
style, Kanye spent countless hours making sure the design reflected his individuality. The number of tooling schemes and approaches to unique features showed how important this release was; not just for Kanye or Nike, but for the sneaker game in general. The Air Yeezy broke the mold, setting a new precedent for new-age high tops, and featuring progressive details including Nike’s brightest and most light-retentive glow sole to date. Debuting in three separate releases, all distinct in color scheme, exclusive stores around the world effortlessly sold out within minutes. It became the “shoe to have,” and yet even celebrities were in a frenzy, afraid of not being able to cop. The Yeezy became not just a sneaker, but an innuendo of status. Thanks Flight Club NY.